For years, the rising price of sports rights has been a major headache for media executives, who have watched viewers abandon traditional TV for streaming services even as their companies pay up to broadcast games.
On Tuesday, Disney, Fox and Warner Bros. Discovery proposed a new offering that could keep them in business with some of those customers. The companies announced a streaming service that will feature games from the major professional leagues and college conferences, which they hope will attract sports fans who have abandoned cable.
The service will offer streaming subscribers all the games available to viewers of traditional channels like ESPN, TNT and FS1. The price, name and executive team behind the service have not yet been determined. It is scheduled to launch in the fall.
The service, which will also be supported by advertising, will be distinct from the companies’ other streaming services, such as Disney’s ESPN+ and Warner Bros. Discovery’s Max.
This is a developing story. Check back for updates.